Hiring
How to create a social media presence candidates will gravitate towards
2' reading
Hiring
2' reading
As new generations of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be employer’s best source for sourcing new talent.
Sprout Social
Rather than traditional job boards, today’s job seekers are increasingly likely to turn to social media to land their next opportunities.
If your company is struggling to find the right candidate, consider harnessing the power of social media.
Star candidates will factor in your company culture before accepting a job, so it’s important to reflect this in your social media content.
Maximize the behind-the-scenes capabilities of social media by posting stories, reels, photos, and videos that portray your company in its best light (and in a way that’s authentic!). Consider introducing your current employees to your followers, documenting office life, or celebrating company milestones.
Staying true to your company culture can also filter out those who aren’t likely to be a good fit for your team.
Have you ever been excited about a potential employer, only to read pages of negative reviews from their current employees?
Look no further than your people to reinforce trust in your company. When it comes to branding your company, there is simply nothing more compelling than ‘word-of-mouth’ marketing from your current team members.
Encourage them to post about their positive experiences and milestones on social channels, as well as actively networking with potential candidates. You can also organize social media workshops for your teams, to ensure they feel comfortable posting online.
Millions of posts are published every day on social media. Top candidates are likely to scroll right past companies that don’t offer them anything new to think about.
The best way to engage star candidates? Provide value. Post interesting takes on industry-related issues. Talk about what your company truly values and believes. Share a new perspective on topics that matter to you most.
Top tip: Sit down with your team and think of unique ways you can convey these in the most impactful, and creative way. If you want to stand out, don’t be afraid to speak up!
Have a clear idea of who your ideal candidates are and where they’re most likely to be active.
Are the people you want to attract spending their time on Linkedin or Facebook? Where do they go to get answers to their questions? Truly take the time to understand your potential candidates in order to get better results.
Want more insights on how to attract, hire, and retain top talent?
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Written on March 4, 2021
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With 15 years’ experience in communication design, I thrive in creating memorable experiences using digital media. I was born in Taranto, Italy & my hobbies are taking photos, shooting short films & spending time with my family in the countryside.
An automation to send email notifications to people of your choice when changes to material are made
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Raise hiring standards and keep recruitment data more organized
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Post job ads automatically in various places rather than doing it manually
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A kind of social media feature that allows your people to like and comment on announcements posted on the ‘social wall’
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A kind of ‘social wall’ on which to see all past announcements
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Your company’s material you’d like to share with your people
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Since I was young, I’ve been thrilled by inventing & experimenting with software & hardware.
I was born & grew up in Genova before going on to study engineering, the field I’ve been working in for 17 years. I enjoy mountain biking in my spare time.
A resources area with useful info about Exelero, its software and HR strategy and processes
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Originally from the UK and having studied languages, I’m passionate about communicating in the most effective way possible. When I’m not coming up with creative content ideas, you’ll find me singing along to musical theater or travelling the world!
I grew up in Barcelona where I discovered my love for tech, so I went on to study software development. Having developed software for 5 years, I enjoy structuring code to make it as efficient as possible. To relax, I like drinking beer with friends, videogaming & going to the gym.
As a Slovenian-Italian IT specialist for 10 years now, I get my kicks out of problem solving. There’s something thrilling about seeing your solutions work well for your clients. In my free time, I love walking in the mountains, swimming & going out with friends.
Colombia born and raised, I’ve always loved getting creative. I enjoy designing websites with compelling images & animations & have worked in digital communications for 10 years. I’m a proud uncle who loves going out for aperitivos & weight lifting at the gym.
I started selling at the age of 18 in my home country, Brazil.
Since then, I’ve developed my passion for building solid rapports with clients in creative ways & giving them the best solutions. I love playing all team sports, videogames & going out with friends.
Having worked as a software developer for 10 years, I never tire of crafting new ideas & desgning IT systems. Originally from Taranto, Italy, during my time off, I enjoy going out with friends, visting new places & discovering delicious new delicacies.
I’m a people person from Varese, Italy, who’s always had a passion for HR. My biggest delight is seeing the people I recruit grow & be successful in their new roles. I love travelling whatever the weather: hot beaches in summer & snowy mountains in winter.
From the Italian capital, I studied business law before going down the tech route & becoming product lead.
My aim is to solve problems & give clients the best experience while having fun at the same time. I love cooking up recipes & playing with my sons.
An events enthusiast born in Chile with 15 years’ experience in planning successful marketing strategies & coordinating projects.
I’m an absolute bookworm, love listening to classical music & am an avid supporter of Varese basketball & football teams.
A true entrepeneur at heart, my motivation is building & leading a determined team to success while simultaneously having a ball together!
That’s what I’ve done for 15 years now! To let off steam, I love reading business books & walking in the mountains.
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A way to compare individual answers to questions all together
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Weekly check-ins in which managers send forms to their people with open-ended questions/ratings to see how things are going
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Graphs and reports to show useful data about people engagement and the related features
Have a clear, analytical overview of all people engagement statistics and understand where improvements need to be made
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