How to build a culture of connection for remote teams
Remote work comes with its own set of advantages: flexible hours, access to a wider pool of talent, and increased productivity.
But it also leaves growing companies with one concern: how can leaders build a harmonious and clear culture, without the in-person interactions that play a key role in building it?
Culture isn’t dependent on offices or meeting rooms!
In truth, culture is about how your people think, speak, and feel about working for your company.
As Snacknation put it, “remote work culture is an unconditional feeling of connection when co-workers are bonded by similar priorities, interests, and attitudes. And this feeling of connection survives even when people don’t see each other on a regular basis.”
What does that mean for remote teams?
Being intentional about who you hire
When it comes to culture, the right people are everything!
Beyond talent and skill, it’s crucial to choose candidates that you see working in harmony with your existing employees.
Just one wrong hire can dilute your company’s culture and create dissonance among team members (and this is amplified in remote settings!).
Take your time through the hiring process. Only select individuals who align with the attitudes, beliefs, and interests your company stands for.
Creating a sense of connection from day one
Engage new hires through an onboarding process that conveys your culture and creates a clear employer brand.
Channel your company’s goals, core values, and ‘inner workings’ throughout their first few weeks, and be open to any questions they have along the way!
Entering a new workplace is always a little unusual (especially when you can’t meet your peers in person!). We suggest assigning a buddy or introducing new employees to your team through light icebreakers to help them feel more at home.
The most important thing is to ensure that your new team members always feel welcome and supported, so that they can adapt quickly and contribute to your culture in a positive way.
Leaning on technology to build relationships
Harmonious cultures are formed through real, authentic relationships.
It takes a bit of planning and deliberate effort, but hours spent with our peers outside work can build trust and maintain relationships – the building blocks of every company’s culture!
Leading through action
Leadership plays the most important role in culture-building (remote or otherwise!).
When leaders embody the beliefs and valuestheir organization stands for, they establish the standards their employees will create for themselves.
That means: if you want to create a positive culture, begin with how you treat your employees, clients, and customers. If you want your people to always strive for excellence, show this in the way you handle tasks and make decisions.
As the saying goes, “Be the change you want to see!”
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